Version Control for Beliefs
AI memory has the same fundamental problem as code: it regresses. And almost nobody is treating it that way.
// ARCHIVE
Articles
Hard-won insights from building real infrastructure, solving real problems, and making real mistakes.
Why We Went Quiet — And What Happens Now
For the past several months, we've been in what I'll generously call stealth mode. Less generously: we went quiet, turned inward, and built. Here's why.
Good Business Starts with Good People — And That's Harder Than It Sounds
There's a version of this post where I list our values in bold text and ask you to trust us. This isn't that post. This is about what happens when your principles actually cost you something.
Build Note 02: A System That Knows What It Knows
The Ecommerce Vacuum
Every option for selling online is either too expensive, too broken, or too locked down. The businesses stuck in the middle have no good option. Here's why — and what we're thinking about.
You Should Be Able to Fire Us Tomorrow